Calculate your Instagram engagement rate in seconds and see how it compares with accounts of the same size. Brands use this number to decide who to sponsor - and buyers use it to spot pages with fake followers.
e.g. 25000 or 25k
Average of your last 10–12 posts
From Insights
From Insights
Gives engagement rate by reach
Comments are 4.4% of likes - a healthy sign of real conversation.
Formula: (likes + comments + saves + shares) ÷ followers × 100. Benchmarks are typical ranges for Instagram feed posts and Reels; your niche and content format can move them up or down.
Engagement rate by followers = (likes + comments + saves + shares) ÷ followers × 100. Engagement rate by reach divides the same interactions by the number of accounts that saw the post, which is fairer for accounts whose posts reach many non-followers through Reels.
It depends on size. Nano accounts under 10K followers commonly see 2–5%, while accounts with a million followers or more average closer to 1%. That is why the calculator rates you against your own tier instead of one fixed number.
A large account with very low engagement - for example below 0.5% - or with almost no comments compared with likes, often has inactive or purchased followers. Always ask for Insights screenshots before you sponsor or buy an account.
Add up likes, comments, saves and shares on a post (or the average across posts), divide by your followers and multiply by 100.
Yes if you have them from Insights. Saves and shares are strong signals of valuable content and Instagram's algorithm weighs them heavily.
That is normal. Larger audiences include more casual followers. Focus on beating the benchmark for your tier rather than your old rate.
It divides interactions by the number of accounts reached instead of followers. It shows how compelling a post was to everyone who saw it.
FlippingTraders holds the buyer's payment in escrow until the asset is transferred - so neither side can be cheated.