Estimate what your website could sell for today. Enter your average monthly profit and traffic, choose how the site makes money, and the calculator applies the profit multiples buyers actually use - adjusted for age, traffic trend and the work it needs.
Revenue minus hosting, writers, tools - average of the last 6–12 months. Use 0 if not monetized.
From Google Analytics
Valued at 18.0×–30.0× monthly profit (yearly profit ₹3 L). A buyer would recover the price in about 18–30 months.
Ready to sell? List your website on FlippingTraders - buyers pay into escrow and you get paid once the transfer is complete.
Online businesses are usually priced as a multiple of average monthly net profit. Multiples rise with age, stable traffic and low owner effort, and fall with declining traffic or dependence on one source. This is an estimate; final prices depend on verified earnings and buyer demand.
Small online businesses are almost always priced as a multiple of average monthly net profit. A content site earning ₹25,000 a month at a 24× multiple is worth about ₹6 lakh. Multiples are higher for older sites, steady or growing traffic, diversified traffic sources and businesses that run with little owner time; they drop sharply for declining traffic, a single traffic source or heavy dependence on the owner.
A site with traffic but no income is valued on its potential: we estimate what the traffic could earn from display ads and apply a steep discount for the risk a buyer takes. In most cases, monetizing for three to six months and showing proof of earnings increases the final sale price far more than the effort costs.
Keep clean records of revenue and traffic (Google Analytics, AdSense or affiliate dashboards), fix technical SEO issues, refresh outdated content, document your processes and avoid selling right after a traffic drop. Buyers pay more for sites they can verify easily - which is exactly what escrow and transparent listings on FlippingTraders are built for.
Most content and affiliate sites in India sell for roughly 18–32 times average monthly net profit. SaaS and subscription businesses can go higher. The calculator picks a range based on your revenue model and adjusts it for risk factors.
No. Buyers pay for profit and its stability. Traffic matters because it drives future profit, but a site with less traffic and verified earnings is often worth more than a big site with no income.
It uses rupee figures and multiples seen in Indian and global marketplaces, but it is an estimate. Final prices depend on verified earnings, niche demand and how the deal is structured.
On FlippingTraders you can list your website for free; the buyer pays into escrow and the money is released to you once the transfer is complete.
FlippingTraders holds the buyer's payment in escrow until the asset is transferred - so neither side can be cheated.