How to Get Google AdSense Approval: Requirements, Checklist & Fixes

Google AdSense is still the easiest way for a new website or blog in India to start earning from its traffic. But the approval email is not automatic. Many bloggers apply, wait two weeks and receive the same disappointing message: "We've found some policy violations" or "Low value content". The good news is that almost every rejection has a clear, fixable cause.

This guide covers what Google officially requires, what reviewers actually look for, a pre-application checklist, and how to fix the most common rejection reasons.

What Google officially requires

Google's AdSense eligibility requirements are short. To use AdSense you need:

• Unique and interesting content that provides a good experience for visitors.
• A site you own and can edit - you must be able to add the AdSense code to the HTML.
• Compliance with the AdSense Program Policies - no copyrighted material you do not own, no adult content, no dangerous or deceptive content, and so on.
• To be at least 18 years old.

Google does not publish a minimum number of posts, a minimum traffic level or a minimum domain age. Those "rules" you see online are guidelines based on what tends to work, not official requirements.

What reviewers actually look at

In practice, a reviewer (and Google's systems) asks: would a visitor find this site useful, and is it a real, complete website? That translates into:

1. Enough original content to judge the site. A handful of short posts is not enough.
2. A clear purpose. A focused niche - for example, government exam preparation or mobile reviews - reads as a real site; random topics read as a content farm.
3. Easy navigation. A menu, categories and internal links so the reviewer can reach your content.
4. Trust pages. Privacy Policy, About and Contact pages show that a real person or business stands behind the site.
5. Indexable pages. If Google cannot crawl and index your posts, it cannot evaluate them.

Pre-application checklist

You can test most of this automatically with our free AdSense approval checker, which scores your site and lists what to fix.

How to apply

Website (WordPress or custom)

1. Sign in at adsense.google.com with the Google account you want to be paid on.
2. Add your site URL and copy the AdSense code (or use the ads.txt and meta-tag options).
3. Paste the code into the head section of every page. On WordPress, Google's Site Kit plugin can do this for you.
4. Request review and leave the code in place until you get a decision.

Blogger

On Blogger, open your blog → Earnings → sign up for AdSense. Blogger adds the code automatically. Make sure the blog has a custom domain or a long, clean posting history and that the policy pages exist as Blogger pages linked in the menu.

How long does AdSense approval take?

Google says most reviews finish within a few days, but some take two to four weeks. During this time, keep the code on your site, keep the site online and keep publishing. Removing the code or changing hosts mid-review can cause a "Site down or unavailable" rejection.

Common rejection reasons and how to fix them

"Low value content"

The most common rejection. It usually means the site has too few posts, the posts are short or generic, the content is copied or spun, or the site is mostly images, links or autogenerated text. Fix: write longer, original, genuinely useful posts that answer specific questions; remove thin pages; add your own photos, examples and experience; wait until posts are indexed, then reapply.

"Site down or unavailable"

Google could not reach your site or a crawler was blocked. Fix: check uptime, make sure robots.txt does not block Googlebot, remove maintenance mode, and confirm the exact URL you submitted (with or without www) loads.

"Policy violations"

Content that breaks AdSense policies - copyrighted movies or songs, adult content, hacking, gambling or misleading health claims. Fix: remove the content completely (not just hide it), then reapply.

"Valuable inventory: under construction" or "no content"

Pages are empty, still under construction, or full of placeholder text. Fix: delete empty pages and publish complete content.

Duplicate or AI-spun content

Mass-produced text without original insight is treated as low value. Fix: rewrite with your own experience, data and examples, and edit AI-assisted drafts carefully.

What kind of content gets approved fastest?

From the sites that reach approval smoothly, a pattern is clear:

• Answer specific questions. "How to apply for a PAN card online" is better than "Everything about PAN".
• Show experience. Screenshots from your own process, real examples, prices you checked, mistakes you made - details that only a real person could add.
• Organise by topic. Group posts into a few categories and link related posts to each other.
• Keep it evergreen. Guides, tutorials and reviews keep traffic longer than short news posts copied from elsewhere.
• Write for India if your readers are Indian. Local prices, rupee amounts, Indian apps and government services make content genuinely useful.

Avoid niches Google treats with extra caution unless you have real expertise - for example medical or financial advice - and never publish content you do not have rights to, such as song lyrics, movie downloads or copied news.

A 30-day plan to get AdSense ready

1. Week 1: fix the basics - HTTPS, a clean theme, menu, categories, and the Privacy Policy, About and Contact pages.
2. Week 2: publish or improve 8–10 in-depth articles; remove thin or duplicate posts.
3. Week 3: submit your sitemap in Search Console, request indexing for key posts and fix any coverage errors.
4. Week 4: publish 8–10 more articles, run the AdSense approval checker, fix the red items and apply.

After approval: set up correctly

• Add the ads.txt file Google gives you to your site's root, or earnings can be limited.
• Start with Auto ads, then fine-tune placements for user experience.
• Never click your own ads or ask others to - invalid clicks can get the account disabled.
• Track page RPM in AdSense reports and use our AdSense revenue calculator to plan growth.

A faster route: buy an approved website

If you want income sooner, you can buy a website that already has AdSense running and verified earnings. On FlippingTraders such sites are sold through escrow, so your payment is released only after the website is transferred. Remember that the AdSense account itself is never transferred - you add your own AdSense account to the site after purchase, which Google reviews like any new site, so choose sites with genuinely strong, original content.

Conclusion

AdSense approval is not about tricks. Build a focused site with 20–30 genuinely useful posts, add Privacy Policy, About and Contact pages, make sure Google can crawl and index everything, and then apply. If you are rejected, read the reason, fix that specific problem and reapply. Done this way, approval is a matter of when, not if.